On May 27th, PR Newswire held a Media Coffee under the theme, Communications Through Business Management Magazines, in Beijing. Over 30 marketing and PR professionals from 20 organizations, including Hanvon, MacDonalds, Capital Airports, Dupont, Huayuan International Tourism, One Foundation and Sina attended.
Mr. Maolin Wu, Editor in Chief of CEO and CIO, Mr. Zhenye Chen, Director of and Sino-Manager, Mr. Guozhu Li, Senior Editor of Contemporary Manager -- were invited as guest speakers to share their insights on positioning and interview topic selections of business management magazines with the attending guests.
Mr. Maolin Wu, Editor in Chief of CEO and CIO
Mr. Maolin Wu highlighted that both investigations and interviews are important for business management magazines, which need both in-depth reports and smart perspectives. Mr. Wu recognized the value of PRN Asia’s distribution service, and noted that the press releases distributed by PRN Asia provided lots of valuable news report threads. He advised companies to write the news report like news rather than advertorials.
Mr. Zhenye Chen, Director of and Sino-Manager
Mr. Guozhu Li, Senior Editor of Contemporary Manager
Mr. Zhenye Chen, Director of and Sino-Manager, is one of the first recipients of PRN Asia’s press releases. He analyzed the positioning of Sino-Manager for attendees and introduced some important news reports finished by Sino-Manager’s editorial team.
Mr. Guozhu Li provided some advice on how companies can better approach media and provided the journalists information to develop the company’s feature stories.
About PR Newswire Asia's Media Coffees
For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire Asia hosts regular Media Coffees, bridging media with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, and now, Singapore. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors.
