Wednesday, June 2 - Thursday, June 3, 2010 ET

Keeping pace with the fast-moving world of social media innovation is one of the biggest challenges facing PR professionals today. By the time most in-person events are created, the agendas set, and the speakers recruited, a new social media application is just emerging.

Focusing on the latest trends, tools and strategies in the area of social media, PRWeek Lab will provide a two-day, online resource for PR professionals - all without having to leave your office. This FREE conference will feature live webcast sessions and keynote presentations. Plus, visit virtual exhibitor booths to chat with experts and download helpful materials.

AGENDA (All times are set in ET)
WEDNESDAY, JUNE 2

11:00 a.m
Lab virtual environment opens
11:00 a.m. - 11:30 a.m.
Explore the floor and network with PR professionals and experts in social media
11:30 a.m. - 12:30 p.m.
Educational webcast sponsored by Ogilvy PR
12:30 p.m. - 1:00 p.m.
Explore the floor and network with PR professionals and experts in social media
1:00 p.m. - 2:00 p.m.
Keynote address: Jeffrey Hayzlett, CMO, Kodak
2:00 p.m - 2:15 p.m.
Explore the floor and network with PR professionals and experts in social media
2:15 p.m. - 3:15 p.m.
Educational webcast sponsored by Weber Shandwick
Social Media on the Fly
A real-time review with American Airlines and Weber Shandwick
Featured Speakers:
Billy Sanez, director of advertising, promotions, and social media, American Airlines
Chris Vary, SVP, digital communications, Weber Shandwick
3:15 p.m. - 4:00 p.m.
Explore the floor and network with PR professionals and experts in social media
4:00 p.m
Lab virtual environment closes

THURSDAY, JUNE 3

11:00 a.m
Lab virtual environment opens
11:00 a.m. - 11:30 a.m.
Explore the floor and network with PR professionals and experts in social media
11:30 a.m. - 12:30 p.m.
Educational webcast sponsored by PR Newswire
Re-Imagining Communications to Drive Brand Engagement
Featured speakers:
Brian Solis, principal, FutureWorks, http://www.briansolis.com/
Tom Foremski, publisher, SiliconValleyWatcher
Todd Grossman, VP sales/client services, MultiVu, a PR Newswire company
2:30 p.m. - 1:00 p.m.
Explore the floor and network with PR professionals and experts in social media
1:00 p.m. - 2:00 p.m.
Keynote address: Ben Edwards, VP, digital strategy and development, IBM
2:00 p.m - 2:15 p.m.
Explore the floor and network with PR professionals and experts in social media
2:15 p.m. - 3:15 p.m.
Educational webcast sponsored by Ketchum
3:15 p.m. - 4:00 p.m.
Explore the floor and network with PR professionals and experts in social media
4:00 p.m
Lab virtual environment closes

To obtain more information about this event, click here.