PRN Asia held a seminar in Beijing on Oct.29, under the theme 'How Multimedia Communications Tools and Services Help Improve Corporate Communication'. Rick Sannicandro, the Vice President of MultiVU, PR Newswire and Zhu Xaingyang, the Editor in Chief of Youku.com introduced the multimedia news release distribution services provided by PR Newswire, and how online media and news media have impacted corporate communications.

More than 30 corporate PR officers and marketing professionals attended the seminar while over 70 joined the corresponding live webcast, interacting with the two lecturers through the internet. Attendees included representatives from companies such as Ruder-Finn, Hanwang Technology, Tyco Electronics and Vimicro, etc.

Rick, an accomplished, senior-level broadcast and public relations professional versed in all aspects of communication strategy and tactics with 15 years of experience, introduced PR Newswire's Multimedia News Releases distribution services and other multimedia communications solutions that have brought improved communication performances to PRN's clients in the US and Europe. Rick noted that by using multimedia press releases a company could increase journalist and public engagement by 35%.

Click here to download Rick's PPT for the most powerful and eye-catching Multimedia New Release distribution case studies.

For more samples of Multimedia News Releases from PRN Asia, please click here.

Rick Sannicandro

Divisonal Vice President, Client Solutions, PR Newswire