BEIJING, May 21 -- PR Newswire Asia today announced the successful completion of their quarterly writing workshop. The regular workshops are designed to help clients and prospects understand the methodology behind writing a great press release. With over 30 client representatives in attendance, the workshops are held at the Company's Beijing office.

Covering topics such as "How to write a killer headline," "5 W's and the H," and "What the media REALLY Think," these workshops were started to help Chinese professionals come to terms with this ever-growing industry here in China. As Chinese businesses continue to look to new markets and overseas investment, the press release is playing an ever more important role in their day-to-day businesses. The press release truly is the perfect medium to "tell your story to the world."

       Lee Green, Senior Manager, Editorial Services of PR Newswire Asia, gives a presentation on the methodology behind writing a great corporate press release

"When we first started operations here back in 2003 very few people really understood what a press release was all about," said Yujie Chen, Managing Director of PR Newswire Asia. "Since then we've been regularly holding these types of 'Media Coffees' where clients can come in, sit down and discuss what can be done to improve their communications and transparency.  These are free to attend, so it's really not about helping to make our bottom line, it's about helping Chinese enterprises get an equal footing with their much more experienced western counterparts.

       Song Hongmei, Managing Editor, BizChina, China Daily, gives advice on how to write a better press release from the media perspective

               Bill Kazer, a former experienced financial reporter from Reuters and the former Managing Editor at Xinhua Finance, shares his insights on the press release writing tips and warnings

"These workshops have proven necessary given the fast growing number of local companies needing to communicate with a global audience about their products and services, and the truth is, there still exists a significant gap in how companies in China communicate and in how western audiences are used to getting information about companies in their home markets," concluded Mr. Chen.

The next writing workshop will be held in the third quarter of 2009, and it's expected to be even bigger than the last as more and more clients learn the value of writing a great press release.