BEIJING, July 30, 2008 /Xinhua-PRNewswire via COMTEX/ -- Xinhua PR Newswire ("XPRN"), the first and largest corporate news distribution service in China, announced today that it will provide complimentary access to its ProfNet China service to all journalists visiting China during the Olympic Games.

 ProfNet China, modeled after the very popular ProfNet service offered by PR Newswire in the US, is a platform designed to help journalists connect with industry experts, corporate spokespersons and information officers for their news reporting on various subjects.

Through ProfNet China, visiting journalists from overseas can submit their queries to XPRN (either via email at media@xprn.com or via telephone with the contact information below) who will then channel their questions to the hundreds of industry experts listed in the ProfNet China database. This comprehensive database offers access to experts from more than 30 industries including finance, healthcare, IT, entertainment, tourism, automotive and environmental.

Officially introduced in May 2007, ProfNet China is the first interactive service for media and PR professionals in the country. Currently, more than 10,000 journalists registered with XPRN are enabled to search for specific experts in ProfNet China and send queries to them, leveraging its database consisting of some 2,000 industry experts that are ready to provide expert opinions and facts.

''The Beijing Olympic Games is an enormous story that is receiving widespread attention from media outlets and the general public worldwide. During the Games, over 20,000 international journalists will be in China to cover the sporting events as well as various aspects of China's development,'' said Yujie Chen, Director of Xinhua PR Newswire. ''We are very excited to assist journalists in identifying and locating information pertaining to Chinese companies, organizations and business leaders for generating story ideas.''

Additionally, overseas media are also encouraged to sign up for XPRN's ''Foreign Media'' circuit to receive the latest corporate and organizational press announcements from China.

About Xinhua PR Newswire

Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire's global news distribution network, Xinhua PR Newswire can send clients' press releases to 170 countries in 40 languages. Visit for further information.